About

Foram Patel’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her
ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Foram’s signature.

The label focuses on producing an array of delectable couture pieces meticulously handcrafted in indigenous detailing. Paying tribute to the Indian craftsmanship, the label also carries intrinsic elements of Gujarati / kutchi culture with an emphasis on fine tailoring and sophisticated cuts, embellished in a refined, modern approach. 

The label tries to find balance increating timeless pieces that are treasured forever and are modern heirlooms. The Vision of the label is 'Growing Indian Fashion Globally'.

About The Designer

Mumbai-based designer Foram Patel’s a graduate from Modart international. Her label brings western aesthetics to
Indian Couture. Simple lines, intricate embroidery and elegant silhouettes are the definitions to her collections. Foram Patel's Couture is much referred toas - Timeless. Dynamic. Graceful. Contemporary.

Hard work and determination are two important factors in the growth of her label. The apparel industry is super competitive, and Foram believes that it is super important to be on one's toes. You have no time to think or rest. One must be innovative with designs and marketing in this industry to move forward and face the challenges of the industry.

“Growing up, I was always surrounded by fashion since my dad owned a Clothing retail business. It was inspiring to witness all the talent and hard work that goes into this industry. After graduating, I decided to delve into the fashion world with my own label because of my passion for fashion and my knowledge grasped from my father’s business”, the designer says. Her brand envisioned to address the gap in the market for affordable Indian designer clothing. Enhancing on the experience from her dad, Foram quickly forayed into this industry making her vision turn into reality.